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Recently, the fourth "China's Top 100 Brands of Comprehensive Strength" (CFT100B) list was officially announced, Yongan Forestry with technological innovation, product quality, brand building, market reputation and other aspects of the comprehensive strength of the list for four consecutive years.

It is reported that China's top 100 comprehensive strength list by the China home brand strategic Action Organizing Committee review, more than 60 media and units to participate in the review announced, the selection criteria in accordance with the enterprise innovation ability, listing ability, annual sales, media reputation, consumer recognition, digital ability six indicators comprehensive assessment, strict selection of selected brands.

As a modern listed company in the forestry industry that integrates "forest cultivation and comprehensive utilization, research, production and marketing of sheet furniture", Yongan Forestry closely focuses on the strategic deployment of Zhonglin Group, promotes the transformation of forest resource advantages into industrial advantages, makes full use of millions of acres of its own forest resources, and accurately grasps industry changes and market fluctuations. In the use of resources, technological upgrading, product research and development, green factory construction and other aspects of continuous efforts to "intelligent manufacturing" and "manufacturing", so that high-quality, differentiated products become the core competitiveness of the brand, to meet the diversified consumer demand in the market.

△Yongan Forestry subsidiary Yonglin Blue Leopard home using its own resources to launch a new home - Xiangshan solid wood composite floor

At the same time, Yongan Forestry takes the initiative to innovate the marketing model to create a high-quality brand image, through the introduction of digital and intelligent tools to build VR virtual scenes, create life situational terminal stores and other ways, to provide immersive consumption experience, build exclusive brand scenes, and empower user experience services and product sales.

△Online VR+ offline life scene provides immersive experience